While leather handbags continue to attract strong demand, canvas bags have also gained popularity for their durability and ease of maintenance. Seeing this opportunity, Ferry Yuliana, 53, founder of MIMPI Bags in Yogyakarta, began developing a canvas based brand of her own. Her designs focus on lightweight construction and comfort on the shoulder, enhanced with artistic touches such as hand painting, screen printing, and embroidery.
Like most entrepreneurial ventures, launching MIMPI Bags required careful capital planning. In an interview with Kompas.com, Ferry shared insights into the estimated initial investment needed to start a canvas bag business, along with the essential raw materials involved.
Ferry is meticulous when it comes to material selection. Each of her canvas bags is made from 100 percent authentic canvas. Textile factories serve as her primary suppliers, allowing her not only to purchase fabric in bulk but also to request specific types tailored to her production needs. In addition, she sources leftover canvas cuts from traditional markets at more affordable prices. On occasion, she even purchases unfinished threads and weaves them herself to achieve distinctive textures.
Her production system is designed for efficiency. A single 100 meter roll of canvas can produce approximately 200 bags. With this capacity, her team is able to manufacture up to 500 pieces per week. Raw material procurement is adjusted according to demand levels, and having consistent factory partners ensures steady inventory availability.
To establish the business, Ferry invested around IDR 20 to 25 million. This amount covered raw materials and equipment used to enhance the bags, though it did not include painting tools. Known for her creativity, Ferry utilizes simple and accessible tools for artistic detailing. Brushes, hands, and even unused toothbrushes become painting instruments, with specialized equipment reserved only for screen printing techniques. Her approach reflects resourcefulness, proving that craftsmanship is driven by ingenuity rather than excess.
Source:https://linkumkm.id/news/detail/14849/membangun-bisnis-tas-kanvas-ala-owner-mimpi-bags